Lane7 Birmingham Bullring is a dynamic entertainment hub, offering much more than just bowling. You'll find an eclectic mix of activities, including karaoke, shooting pods, darts, and the UK's first immersive Playground gaming experience. It's a fantastic spot for social gatherings, from casual date nights to large corporate events, boasting a lively atmosphere with food and drinks. Get ready for competitive fun and create lasting memories with friends or family at this ultimate activity bar.
Good to Know
Amenities
Restrooms
Food & Drinks
Wheelchair Accessible
Accepts Card
Bar On-Site
Gift Cards Available
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Private Events
VR Games
Team Building Activities
Bowling
Karaoke
Shuffleboard
Beer Pong
Darts
Shooting Pods
Pool
Ping Pong
Retro Arcade Hall
Curling
Mini-Golf
Live DJs
Arcade Card
Who Can Visit
Minimum Age: 5+
Children Allowed
Booking & Cancellation
All bookings are strictly non-refundable. Once a booking is confirmed, it cannot be canceled for a refund. Guests are encouraged to ensure their availability before finalizing their reservations, as no exceptions are made for cancellations.
Hours & Location
mon11:00 AM - 1:00 AM
tue11:00 AM - 1:00 AM
wed11:00 AM - 1:00 AM
thu11:00 AM - 1:00 AM
fri11:00 AM - 1:00 AM
sat10:00 AM - 1:00 AM
sun10:00 AM - 12:00 AM
Birmingham, United Kingdom
L6-L7, The Bullring, 1 Queens Drive, Birmingham B5 4PJ, UK
Ratings & Reviews
4.3
743 Google reviews
The 5 most recent reviews, from Google.
Hardeep Chahal
3.0
Nov, 2025
Not bad. Pleasantly surprised with how big this place was. Only got 10mins per person on the playground though so a bit of a rip off. Cost £25.50 total. Not really that worth it but apparently cheaper if you go in larger groups. We were told we initially had 55mins on the playground for 2 of us but that was taken away 2mins into the game. Kind of spoiled the whole experience but never mind. I did still however enjoy the lively atmosphere. It's got that happy busy retro vibe a lot of potential but prices are just high. I can imagine it will get busier and busier as time goes by.
Charlotte Hobbins
5.0
Aug, 2025
I had a wonderful time bowling with my kids! The staff were super friendly, especially Viet, who made sure we had everything we needed and even took care of our drinks so we could focus on having fun. The atmosphere was just right for families, and the equipment was fantastic, with properly weighted balls for everyone. I can't recommend this place enough if you're looking for a great day out!
Fouzia Hussain
1.0
Aug, 2025
We booked the all in package for a group expecting a fun day out, but it was nothing like what was advertised. There was a promo video showing mini golf at the venue, but when we arrived, we were told that wasn’t actually available and the video was just a generic one.
After speaking with staff, we were assured we’d get a refund if we contacted the bookings team, so we left without doing any activities. But when we called, the person who answered was incredibly rude—completely unhelpful and dismissive. They said our refund would probably be denied, despite us being told otherwise and not using any of their services.
Lost £220. Won’t be coming here again !
Corinne Mck
4.0
Jul, 2025
Absolutely amazing!
Went for the all in package and it was worth it. Played a variety of games, the whole group thoroughly enjoyed. We'll definitely be back.
Worth 5 stars but unfortunately lift was out of order and the heat was ridiculous, definitely need to get the AC on in there.
Bahar
4.0
Jul, 2025
Great venue but weekend queues need work
Visited Lane 7 Birmingham on a Saturday and, while the place is fun and staff are great, the queue to register for each game was frustrating and time-consuming — especially for those with bookings. I understand they mention “subject to availability” on their website, but a better system is definitely needed to manage weekend crowds.
Also worth noting: under-18s aren’t allowed after 7pm, which feels a bit early for a weekend during school holidays. That said, customer service was excellent — staff listened to our concerns and kindly let us stay until 9pm, which we really appreciated.
Overall, a good experience, but some weekend logistics could be improved.
People Also Ask
Does Lane7 Birmingham Bullring only offer bowling, or are there other activities available?
Lane7 Birmingham Bullring is much more than just bowling. We offer a wide range of activities including bowling, darts, karaoke, shooting pods, shuffleboard, beer pong, pool, ping pong, retro arcade games, and our immersive Playground experience.
What are the prices for activities at Lane7?
Prices at Lane7 Birmingham Bullring are designed to be budget-friendly. Bowling starts from £10.50 per person, and our arcade games and other activities are similarly priced, leaving you plenty for drinks and cocktails.
Can I visit Lane7 Birmingham Bullring with a group of friends or for a night out?
Absolutely! Lane7 is ideal for group outings. Our bowling lanes can accommodate up to 7 people, and for larger groups, we can split you across multiple lanes situated together. It's the perfect spot for a fun night with friends, a date, or even a work social.
What exactly is 'Playground'?
Playground is Lane7 Birmingham Bullring's unique immersive gaming experience. It features six interactive, retro-gaming inspired challenges where your body acts as the controller, encouraging physical activity and friendly competition.
Do I need to make a reservation, or can I just walk in?
While we do accept walk-ins, we highly recommend booking ahead to avoid any disappointment, as all activities are subject to availability. For larger groups, securing your booking even earlier is advisable.
What happens if I'm late for my booking?
If you are less than 10 minutes late, we will do our best to get you into your booked slot. If you are more than 10 minutes late, we will still try to accommodate you, but please be aware that we may not be able to guarantee your original booking time if other guests are waiting.
Are children allowed at Lane7?
Lane7 venues are for over 18s only after 7 PM, and ID is required for entry. Children under 14 are welcome before 7 PM but must have constant adult supervision.
